Our story
We started our e-commerce journey 20 years ago, drop-shipping technical textbooks on an ASP.net platform. We then transitioned to buying our own inventory, and managing a warehouse, while developing on open source e-commerce frameworks like OsCommerce, Woocommerce, and finally Magento. While managing our own e-commerce stores, we also consulted with a wide variety of consumer product brands, in the beauty and healthy snacks verticals, to help them successfully manage their e-commerce websites.
In 2020, as Magento started a major transition under Adobe, we began investigating headless commerce and discovered Gatsby and Next.js. In conjunction with a fanstastic developer, we built, what we believe, was the first Gatsby-powered e-commerce website using Magento as a backend. We then transitioned the website to Next.js, and experimented with a slew of headless commerce solutions built on Next.js.
Importantly, as we navigated the e-commerce landscape, we didn't just build the software, we also ran many e-commerce businesses. This entailed product sourcing, managing inventory, shipping, warehousing, and marketing. Developing the underlying technology, while also pursuing the challenge of running a real business, has given us a very unique perspective on all aspects of e-commerce, which we hope to share with any business that is looking for new solutions and strategies to take their online store to the next level.
Our Team
Yehuda Fruchter
Mr. Fruchter started his career as an equity analyst publishing research on a wide range of publicly-traded companies. After investing in a web start-up, that built an custom e-commerce stack in Java from the ground up, he developed a lifelong addiction to technology and has spent the last 20 years developing online e-commerce businesses in a wide range industries. He is currently the President of DDSGadget.com, a website for surgical supplies in dentistry. Mr. Fruchter brings a unique
Adriana Fruchter
Adriana has over 20 years of experience in online software development. She started as a Flash ActionScript developer, and worked as a Senior Developer at G2 Direct & Digital, a division of WPP Group. She then moved into Magento and Woocommerce, and helped various consumer brands successfully build their online presence. Currently, she is focused on UI/UX and recently completed the eCornell UX Design Certification program.
Islatra Cutnei
Islatra hails from Minas Gerais, Brazil. She is currently studying technology, with a focus on User Interface Design. She is well-skilled in Figma, and uses it to create prototypes and templates. While not designing, she helps manage the content on our Shopify stores. She loves using her creativity and technical skills to create websites and apps that not only look good, but are also easy and enjoyable to use.